I got a new job this month, unfortunately I was only able to work for a single week and then I was diagnosed with Dengue fever. I was not able to report for work for 2 weeks. (Maybe I’d discuss Dengue on my other post.)

Having a lot of spare time resting, I was thinking if my absence would be dearly missed by my company. I was thinking if my work as a SEO would mean much to them.

The job was too easy. It was paying really good. How would I feel?

I’m feeling a bit troubled. I’ve had jobs like these before. The job was too easy, pay was good but since it’s too easy, they’ve decided to lower the pay and give it to those who would accept it. (That’s why I worked freelance. )

SEO is pretty easy to learn. Anybody can learn SEO actually. There’s this point in my career that I don’t want to teach my friends or colleagues about what I do, simply because it’s very easy to learn, and it’s my bread and butter. Ain’t nice right? (If you’re here for SEO tips then don’t bookmark this blog cause I won’t be telling much about what I do.) =)

Again, I’m thinking ahead of myself. Though I really believe that SEO is necessary for every e-commerce site, I am thinking that it can be easily exploited, unlike any other IT related jobs, (web developing, web design, graphic design etc) which really requires some rigid training and work. I can’t believe my work right now is related to this industry and I’m brushing elbows with web dev guys at the same time.

Not that I see these guys as “big guys” in the industry (tho they really are) but I just have some kind of respect on what they do. Because I know it’s not easy dealing with those tables.

Now, I kinda picture Zig Ziglar whispering to me and saying “hey myke, they just have a different experience. No big deal.”

Yep. They do. I wish my experience matters as much.

I’m no IT person nor a techie gal. I just do SEO. I know how to rank sites. No big deal really.

Am I boasting on that previous line? Not really. I really do know.

But what I do is no secret. Every one can rank their sites. Really. No big deal. Just like what Grizzly said on his post, you don’t need SEO experts to get good rankings. You just have to work for it. You can easily google what they preach.

Do you now understand my dilemma?

Since you don’t need proper training to become a SEO and there are simply 100 and 1 ways to do it, anybody can step into my shoes anytime.

Yep my SEO days are numbered. But my internet venture is just starting. Wish the best for me guys.

I don’t want to be an expert, instead I humbly want to be termed simply as someone who makes money online. =)

Update: I don’t use any of the tools mentioned below anymore. I found that SEO Book Reciprocal Checker really does the job well.

Found a cool way to check if the links you’ve built are still live.

Checking live links has always been a sore part of my SEO job since you have to do it manually. Looking on an excel file containing 500 to 1,000 links, it’s not really very exciting to start the crude task.

I used to copy paste the url to the browser, patiently wait for the site to load, and check if my links are still live.

But even though I have been doing this manual act for more than two years now.. (Yes, it was a bit dumb not to look for a solution right away… or maybe a year earlier.)

I found a neat site that will just automate the process.. for all those who’ve been using this since they knew SEO, well that’s really good news. But for those, (like me) who still do the checking of links in a manual process, here’s the site you should consider using.

It’s the Reciprocal Link Checker.

Yep, I was done in a flash. Vebtools has a lot of pretty cool seo tools for free. Let’s make the most out of it, while it’s still is.

There is another tool I found, it’s also free, but you have to download the file and run the program on your computer. It’s called Link Verify.  I have downloaded it yes, but making it work, I’m not pretty sure how.

I think it’s a cool tool, I just have to find a way to make it work. If you use this tool maybe drop a line in the comment section and tell me how to figure this tool out. Thanks in advance!

On its continuous search to improve its search engine results, it has now started using “Google speech to text” video search recognition technology to better help users find the video they are looking for.

For those of us who would do anything in exchange for a targeted traffic, this Google Speech to Text video search gadget will give us another way of reaching out.

Aside from making good content, throwing in a video or two for your site would definitely help.

And when making your video, try to incorporate within your speech the keywords you’d like to target.. use them in a natural way, throughout your video and tell Google what your video is all about.

Video optimization is now becoming a faster way to get good Google rankings, since they are now treating your video as if it were a written content.

How is it different? Google’s highlights for their new OS are the following: speed, simplicity and security. Google’s OS is being designed to suit and power laptops and PCs, just like any other OS we are familiar with. It is now coordinating with several OEMs to partner Google Chrome Operating System with a number of laptops and PC manufacturers.

Good thing about this news is that Google are now trying to design an Operating System with all the basics yet improving the system of security to protect users from continuous dealing with malware, viruses and insecure internet browsing.

Let’s wait and see about that.

I’ve been using Google Chrome the moment I’ve heard of its release. The experience is pretty much what you’ll get from any other browser. I am a big user of Mozilla. And now I’m a user of Google Chrome as well.
I haven’t really got around studying some of its functions or features but for a simple minded user like me, I like the minimalistic look. It opens up fast and I can type my search terms or keywords in the address bar and it automatically pulls up the Google search engine results. (For some reasons when I do that in Mozilla, it pulls up a Yahoo Search Results page).

What I basically like about Google is that it lets you browse “incognito” letting you surf the net with no cookies saved on your computer, especially if you are checking page rankings or doing some searches, it reduces getting “spam-messages-please-enter-the-captcha” page from Google. You usually get this “spam-enter-captcha-messages” from Google when you are logged-in to your account and you are browsing repetitiously with the Google search engine.

There are some SEO plugin tweaks available from Chrome Fans forum that you can use in Google Chrome all you have to do is add those plugins as a bookmark. Currently I use PageRank Status Checker, YouTube downloader and Highlight No Follow Links plugins. You can view some of the other plugins you can use here.

You can download Google Chrome here.

To date, the popularity of social websites has lead to thousands of web communities created everyday. These social networks are a group of people or enthusiasts who share something in common; they share ideas, build online friendship and help each other with relevant resources online. This group of online enthusiasts should not be taken for granted. Online groups make it even easier to find a group of people who’ll be interested to check out your site, blog posts or even your products or services .

At first, there was Yahoo Groups and Google Groups, but now, online groups have gotten more active in popular social sites like Netlog, Gather, Facebook, Orkut and Wetpaint to mention a few, where people of same interest stick together and form a community. In mingling with this community, creating a good reputation that they could trust, referring your site can be easy especially if you’ve been sharing resources with other members regularly.
Web 2.0 sites are also a good way to build a trustworthy reputation, by adding not just your bookmarks but also adding friends, you can actually create rapport with other users and make them trust the links you share with them.

2.How You Can Improve Your Site’s Traffic and Page Rank:

Create a Neat Profile

It all starts by creating a neat, well-written profile. When joining social networks, be sure to create an impression that you joined because you have something to share to the group, and not just some spammer placing links or promoting sites. (Which in this case, you are – not a “spammer” by definition, but your goal is pretty much not what other users will be excited to know about… and that is to get as much citation links to your site from these online communities.

In other terms, it’s creating inbound links from these sites to yours. So create a nice description about yourself and don’t forget to add “the site” that keeps you busy. And you can also add, that despite being busy working with your site, that you are enjoying joining social communities, getting relevant ideas, making friends… and you can take care of the rest. Just make sure to build a good reputation.

Join and Add Friends

By joining online groups, specifically groups with the same interests as yours you’ll get visitors or even followers for your blog.
There are a lot of online groups where you can join, talk, discuss things and later on share links with. In this way you are not just increasing pageviews but you are also improving your site’s Page Rank.

Discuss and Share

This is very effective way since you are “socializing” not just by random but you know that they will be interested with your site or service or you won’t be joining their online group at all.

Some Web 2.0 Social Sites You Can Join:

Since there are really a lot of Web 2.0 sites and most of them are online groups for specific niche or topic, it will be better to join social sites that are related to your blog or site.

Here’s a neat way on how to search for social networks or online communities:
“keyword” + “powered by Kickapps”
“keyword” + “powered by Flux”
Kickapps and Flux are only two of the most common Web 2.0 platforms frequently used by online communities and you’ll sure find some Social sites that is related to your blog or website.

If you’d rather have a list of Social Network sites, you’ll find plenty of link resources by searching in Google, Yahoo and Bing (New Search Engine by Microsoft… really new).

Feel free to read my previous post: Blogging – A Writer’s Bestfriend

It does that. And more.

Why blogging has gotten so popular not just to those who can write but to everybody who has the capability to set up his own blog, one wouldn’t have to think hard for the reason.

The internet has made it possible and quite very easy for every “online” human being to reach out, shout, make a stand and share his mind without even having to leave his seat. And this is what blogging offers that we simply find hard to resist.

If blogging is this accessible to many, then those who can really put interesting things and write remarkable compositions should not be left behind on this spectacle. For writers, blogging can be a very engaging opportunity to showcase talent, writings, and let others read and comment on their work.

Who Reads a Blog Anyway?

Setting up your blog may be not as hard, since there are various instructions, how-to-guides and even step-by-step ways to customize a header or get funky fonts and templates but for those who are trying to setup their blog for the very first time, you may be wondering if there are really other people out there who would care to read your blog.

Searching for answers in Google may give you a bunch of technical ways and explanations on how your blog post ends to other people’s laptop or PC. You may be overwhelmed about this, since all that you wanted is to write and have others give opinion about what they think about your writing.

But what if you have created this wonderful post you’ve worked for several hours, posted it on your blog and nobody seem to care anyway?

You shouldn’t find this intimidating. The internet does not only make you The Writer, instead, it also allows you to explore on other areas of the web. Blogging allows you to learn how you can market your work, get readers and immerse yourself to the unbounded community lying beneath the network mesh of the cyberspace.

Your Masterpiece, Search Engine (SEO) and Marketing

These three have something in common. And that is YOU. With blogging, you are to touch all of these areas and you will be amazed on the list of things you can do once you apply all these three factors (writing, search engine optimization or SEO and marketing) on your blog.

These 3 main factors cannot be attained overnight but starting to get an idea on what online marketing and search engine optimization is, will be a very wise start.

God bless and welcome to the wonderful, crazy, intriguing and sometimes overwhelming world of blogging!

To learn more about how to get online exposure through search engine optimization, feel free to read my very first post, A Cyber Journey.

Writing for search engines simply put, means writing online. If you want to set up your own blog, or do freelance writing work online or you want to get an idea on how writing online differs from regular writing stints we do “offline,” here are some basic things you need to know about seo writing:

1. The Journalistic Style vs SEO Style

In news writing, you are required to have a certain kind of writing technique to formulate catchy titles and appealing sentences and capture your readers with your words or otherwise lose them in 5 seconds. But in internet marketing, you need FIRST to be FOUND.

Since the world wide web is composed of this vast cyberspace full of billions of webpages (that’s as far as I can count, but probably there’s more), your copy can easily be dumped and lost under its webby spaces and you will never be found. Ever again. Poor you.

But by simply “optimizing” your copy or your contents, spiders crawling around the web will find ya.

2. Optimizing copy

When writing for search engines, we need to maximize or get the most out of our copies. Let those spiders feed on your content and you’ll be happy. I’m actually telling you there are spiders and you need not be afraid of them.

In tech terms, they are called bots and they are exactly like spiders that crawl from one webpage to another and feast on billions of information they save in what they call data centers. Imagine like a lab and a highly enclosed facility hidden in an unidentified location so powerful and huge. Where people look so happy and they are all smiling because they work in Google. Yep.

Of course, Yahoo, MSN and other search engines have their own datacenters and set of terms they use. It’s GoogleBot for Google, Yahoo Slurp for Yahoo and MSNBot for MSN.

When writing for search engines, you are actually hoping that these bots or spiders will come and visit you and crawl your contents, not just once, but in a regular basis.

Optimizing your copies is the first thing you need to do, to make sure they’ll drop a visit. If they give you a visit, hola, YOU ARE FOUND. Finally.

3. Why Keywords are Important

When searching online, we usually go to a search engine, type in terms, phrases or keywords we think are relevant to what we are looking for and hit enter. Let’s say we use Google. I typed in, “seo hybrid” and hit search.

In the result, I am placed in the number two position. The result after every search is called, SERP or Search Engine Results Pages. And position of results is usually called search rankings.

Any idea why I’m on number two?

It’s because I used the keyword “seo hybrid” as the title of my blog. And GoogleBots think that the second most relevant to the “seo hybrid” keyword is my site, which is really what we are looking for here, and Google gave us the right information.

Why I’m not number one? That requires some other explanation but for now, I’d say, yey! I was found. =)

So simply put, if we placed keywords on the title, heading, subheadings of our webpage or copy, the spiders or bots will usually find us by those keywords.

Again to make it short, writing for search engines is based on targetted keywords, NOT necessarily UN-CATCHY titles but instead of writing “Movie Star to Speak Up in TV Show” it will be better to write Tom Cruise to Speak Up in Oprah, the exact keyword, than putting a vague description.

It’s OK if you prefer it that way, but optimizing copies will definitely make it easier for you to have readers drop by your site, because Google finds you relevant to show your webpage to searching users.

4. Keyword Placement

If spiders or bots finds you through keywords, why not place all the keywords you’d like to target on your entire copy? Not so good idea. Thousands of years ago, the emperor of Googleville found out that some webpages they crawl are only a bunch of spammers filling their content with keywords, over and over again. The Google emperor got so angry ang proceeded to create the “Google Algorithm.”

The Google Algorithm can’t be fooled. It won’t eat spam so spammers had to devise some other ways. The war is still on though.

So as not to be seen as a spammer, better place your keywords to the right places… (where it makes sense).

Place terms or keyword you’d like to target in the title of your copy, in the first sentence of your paragraph, you can italicize or bold it once or twice within your copy, and/ or add to your bulleted lists.

This way you are making a point, that your copy is about that “term” or “keyword.” I suggest you use your keywords 3 to 4 times within your entire copy, placing it to relevant places. If you used your keyword 8 times or more, your copy may be tagged as “spammy.”

5. Focus on Readability

It may be hard at first to write copies focusing on keywords but it’s actually easier. Writing online is way easier than news writing or writing feature articles on magazines etc. But it doesn’t mean you’ll write vague, unclear copies with keywords placed all over the right places.

Write for the human eye, that is still the major factor, once your copy is found by visitors, it’s your writing that will make them want to stay on your page or click back.

If you find it hard to combine readability and keyword insertions to your entire copy, ignore the keywords, write for people and then just go back to place the keywords in the right places.

At the pilot show of OFW Diaries, they featured Crisanta Sampang, a domestic helper from Canada who made it possible to succeed in a foreign country, a thousand miles from home.

Her story is inspiring. It’s simply because who would think that despite being busy doing household chores, cleaning some foreign employer’s house and doing the dishes for several years, she managed to pull herself out of the monotonous routine and published her own book. Yep, she is a writer. And she became a writer because the book chose her to be its author. The book came about, taken from her actual encounters and day to day experience which made it more interesting.

Her book is entitled, Maid In Singapore: The Serious, Quirky and Sometimes Absurd Life of a Domestic Worker, which made me more curious about it because she’s an OFW from Canada and yet she chose Singapore as the location/setting of the book. I heard that several Filipino directors and movie producers are scrambling to seek rights to produce a movie based from her book.

I think it’s an honest regard to the OFW life, since the writer itself is an OFW. And I must say that one could only understand that once he or she is faced with the real, actual experience.

I haven’t read the book yet, but I’m very much looking forward to have the book, I checked at PowerBooks and it is priced around P500 pesos. I don’t usually buy books this expensive but I would definitely buy this one. I’ll post a review once I finished reading the book. =)

SEO or search engine optimization, simply put is a kind of internet marketing. Knowing how it works, you’ll be surprised just how much fun it can get once you try it yourself.

This blog would be my own piece of SEO project. Since I am trying new ways, I will be documenting and sharing my thoughts with all the newly acquired knowledge and I assure you that with SEO, learning never stops.

First Books I’ve Read about SEO?
I got my first bite with Brad Callen’s SEO Made Easy. Although some contents of this e-book may not be effective anymore, it will definitely give you an idea on what I’m talking about. It’s like a baby formula for SEO toddlers. And having your first taste of its milk will make you want more. Sounds yummy.

You can download Brad Callen’s SEO Made Easy.

After getting an idea of what SEO means, I read a deeper yet easy to understand approach. I really enjoyed Aaron Wall’s first release of his SEO Book. It gave tips and suggestions and valuable resources. Aaron Wall, aside from releasing e-books, also provides free SEO tools that you can use for your own online research and website rankings.

Get Aaron Wall’s SEO Book.

Special thanks to a friend for providing me the basics about search engine optimization.

SEO in a nutshell
SEO is all about website content and how you can get more visits/readers to your site or blog.

Here’s a scenario: You have just set-up a website or your very first blog. You have written a thousand word count piece for your blog. You posted it. And now what?

You need exposure. To have exposure, you need your page to be pulled out and placed in Google/Yahoo/MSN results page.

And that’s where SEO comes in.

Enjoy reading!